Search Engine Optimization, or SEO, is the process of improving a website so that it ranks higher in search engine results — especially on platforms like Google. When you search for something online, the websites that appear on the first page didn’t just get there by luck. They are there because their content and website structure are optimized in a way that search engines find useful and relevant to your query. SEO is all about understanding how these search engines work, what people are searching for, and how to create content that matches those searches effectively.